Most of the time price indicates quality, right? But how often did your (expensive) gold jewelry lost color after a couple of weeks? Finding cute and affordable jewelry that keeps quality over time can be quite a challenge. At NI-YA we’ve made it our core mission. Early 2020 Nina Teeuwen and Yasmée Kilsdonk founded NI-YA, a new generation Dutch jewelry brand, based in Amsterdam. You can now enjoy gold earrings, necklaces & rings for no more than €20,- euros.